Woodworking Innovation and Responsibility for the Future

Woodworking industry in Japan is facing a time of great challenge. During the era of rapid economic growth, wooden products were a familiar part of many people’s lives. However, as times have changed and values have diversified, opportunities to experience handcrafted wooden products have diminished. Moreover, with the closure of many workshops that have long supported the industry, woodworking now faces a critical situation. Amidst these challenges, at Shosen East, rooted in Gosen, Niigata Prefecture, we strongly feel the responsibility to lead the woodworking industry, upholding the spirit of “Roppo Yoshi.” We are taking proactive steps to overcome this difficult period. “Roppo Yoshi” is a traditional Japanese business philosophy that emphasizes the importance of balancing the interests of six key stakeholders; sellers, buyers, society, company, employees and future. We are dedicated to capturing contemporary lifestyle values and reflecting them in our products.

By promoting collaboration across cultures and disciplines, we embrace new perspectives in our craftsmanship, striving to reestablish woodworking as a cherished aspect of modern life. Expanding beyond domestic markets, we explore global opportunities for our products, aiming for the essence of Shosen East to be embraced across diverse cultures. Through this endeavor, we showcase Japan’s woodworking techniques and aesthetic sensibilities, creating new value.
We remain committed to addressing the challenges facing the woodworking industry, working to enhance the market value and demand for our products. Our aim is to revitalize this stagnant sector and ensure the transmission of techniques and culture to the next generation. At Shosen East, we embrace our responsibility in contemporary woodworking while continuing our pursuit of future challenges.

The ‘Power of Thought’ is at the heart of all we do.